Nike Shox Company plans to make use of skis goods to make Chinese customers interest in this new sport. Last year, Peetu Piironen who was a snowboard athlete of Finland showed his skiing skills by using a Nike Shox skis. A few years in the future, Nike Shox Company also plans to strengthen its partnership with the Chinese government, develop school sports events and expand running clubs in colleges. In 2009,
Nike shoes Company established many running clubs in eleven colleges in six cities of China. It also said that the members were increasing. For attracting female customers, Nike shoes Company held special training courses for females in gyms in seven Chinese cities in August of this year.
